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Mike Qadder
Mark Zuckerberg’s ‘year of efficiency’ now means another 10,000 layoffs and a hiring freeze on 5,000 more jobs
BYTRISTAN BOVE
March 15, 2023 at 1:07 AM GMT+11

Meta’s brutal year of efficiency is only just getting started. After laying off around 11,000 employees in November, the company is resorting to even more firings and job cuts. The Facebook parent is terminating around 10,000 jobs and halting hiring for 5,000 open positions, CEO Mark Zuckerberg announced in a blog post Tuesday, in the latest tech sector push to lower costs and streamline operations.

Zuckerberg did not specify what areas of the company would be most affected by job reductions, although Meta’s recruiting team is one of the departments getting downsized, as slower hiring rates are likely to be a permanent reality at the company moving forward.

The first round of Meta layoffs affected around 13% of overall staff, and employees have been bracing for more terminations for weeks ever since Zuckerberg made publicly clear that the company was going to double down on efficiency and become leaner in every department during its last quarterly earnings call with investors last month.

The CEO declared at the time 2023 was going to be the company’s “year of efficiency” as it aimed to become a “stronger and more nimble organization.” He added that while Meta would double down in certain competitive areas including artificial intelligence, unnecessary and underperforming projects were on the cutting board. Of the November layoffs, Zuckerberg said it was the “beginning of our focus on efficiency and not the end.”

A turbid economic climate for tech companies has been especially difficult for social media platforms like Meta, which in addition to Facebook also owns Instagram and Whatsapp. Advertising revenue at the company has been slowing since last year, while investors and Meta shareholders have also grown critical of Zuckerberg’s decision to steer the company into uncharted waters with his metaverse push, first announced in late 2021.

Like many other tech companies, Meta expanded wildly during the early years of the pandemic and hired aggressively, but has since been forced into downscaling as the Federal Reserve began raising interest rates to cool down the economy last year. The company had more than 87,000 employees in September, a 28% increase from the year before.

In his blog post announcing the latest layoffs, Zuckerberg mentioned Meta’s “year of efficiency” six times. He referred to the company’s A.I. vision as “our single largest investment” and stated that the company’s long-term goal is to build A.I. “into every one of our products.” Zuckerberg also said A.I. will be employed within the company to improve efficiency, calling it one of Meta’s “tools that will make us most effective over many years.” He said Meta is planning to use A.I. to “help engineers write better code faster, enabling us to automate workloads over time, or identifying obsolete processes that we can phase out.”

But Zuckerberg also suggested Meta may have permanently moved on from its freewheeling past to focus on efficiency and cost-cutting. He warned the company may still struggle to stay profitable in the immediate future as conditions in today’s market environment threaten to persist past this year.
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